overview
Fever is a social event discovery startup. By delivering a list of events curated specifically to your interests, the app helps you answer the question of what’s going on tonight. With offices in Madrid, Barcelona, and Spain, I was responsible for overseeing marketing in the NYC office. Managing a team of four, I developed the NYC marketing strategy focusing on user acquisition and brand positioning. I helped grow the user base through brand partnerships, offline advertising, event marketing, brand ambassadors, and social media.
Fall 2014 Phone Booth/Kiosk Campaign
Spotify Radio Ad
Brooklyn Night Bazaar Partnership
People's Pops Partnership
NYC Craft Beer Festival
New York Loft Hostel Partnership (card key holder)
Engadget Expand Interview